TurfHunt in Tourism: Reinventing City Exploration Through Gamification

Tourism is changing. Visitors are no longer satisfied with passive sightseeing — they want to interact, play, and explore at their own pace.
Through location-based storytelling and gamification, the TurfHunt app is helping destinations, museums, and tourism boards bring places to life in a way that feels fresh, educational, and memorable.

By turning exploration into a game, TurfHunt bridges the gap between culture and technology, inviting travellers to experience destinations in a completely new way.

Museums and Cultural Institutions: Making Heritage Interactive

Museums across Iceland and Europe have been among the first to explore gamified visitor experiences developed with Locatify technology.
At Listasafn Íslands, the museum’s branded app uses interactive storytelling and mini-games to connect visitors with art and local narratives. The Hali Museum also uses a Locatify-powered guide app that enhances the visitor experience through multimedia and location-based content.

Together, these examples show how museums can make cultural learning more dynamic, especially for younger audiences who prefer to engage actively rather than passively consume information.

Geoparks and Natural Heritage: Exploration with Purpose

In Canada, both the Cliffs of Fundy Geopark and the Fire & Ice Georegion use TurfHunt to create digital adventures that blend education with environmental appreciation.

Players follow routes through UNESCO-protected landscapes, uncover geological stories, and answer quiz-based challenges linked to conservation themes.

In Norway, Magma Geopark has also developed its own treasure hunt app using Locatify’s platform, encouraging visitors to explore geological heritage sites in an engaging and sustainable way.

This approach promotes responsible tourism by combining fun with awareness.
Through gamification, these geoparks extend visitor engagement beyond traditional guided tours while collecting insights that support ongoing education and outreach programs.

Hospitality and Travel Experiences

Hotels and resorts are increasingly embracing interactive tourism to enhance guest engagement.

At LbE Hawaii, TurfHunt was customised with a number-pad navigation system that guided guests across hotel grounds through checkpoints and clues.
Guests followed thematic routes around the property, combining recreation with exploration. The intuitive design of the app allowed the hotel team to integrate TurfHunt seamlessly into their visitor experience without the need for external developers.

Another example comes from Cove Pocono Resorts in the United States, which has been using TurfHunt across its properties for over a year:

“We have been using your TurfHunt program at our resorts for over a year now, and our guests continue to enjoy a fun search-and-adventure experience using your app on our properties.”
Bill Ohocinski, Regional CXO Director, Cove Pocono Resorts

These case studies illustrate how on-site gamification not only enriches the visitor experience but also strengthens customer loyalty and brand connection.

City and Regional Tourism: Passport Programs that Engage

Tourism boards are finding in TurfHunt a solution for modernising visitor programs.

In the United States, Dodge City Convention & Visitors Bureau replaced its physical “Museum Passport” with a digital version built on TurfHunt.

Before adopting the app, participants had to carry and stamp physical booklets across 22 attractions. Now, visitors use their phones to track progress, earn points, and complete extra challenges.

“The switch to TurfHunt has been a game-changer — easy to manage, on-brand, and effective.”
Robin Bailey, Tourism Coordinator, Dodge City

This new digital format improved engagement, simplified coordination between partners, and offered a sustainable alternative to paper-based tourism programs.

Technology that Supports Sustainable Tourism

Behind the playfulness of TurfHunt lies a serious contribution to sustainable and smart tourism.
The app reduces the need for printed materials, supports self-guided exploration, and adapts easily to seasonal or thematic campaigns.

Destinations can promote heritage sites, local businesses, and events in one cohesive platform, while visitors enjoy a seamless, interactive journey.

The result is a tourism experience that informs, entertains, and connects — exactly what today’s travellers are looking for.

From art museums to geoparks and hotels, TurfHunt empowers destinations to turn exploration into engagement.
By combining gamified design with real-world discovery, it helps tourism professionals create memorable experiences that go beyond the ordinary tour.

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